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As they expanded into new markets, DIRECTV turned to Royer to help deliver content periodicals and promotional marketing.
To create captivating and compelling marketing materials that effectively promoted DIRECTV’s diverse content, enticing potential viewers to subscribe and explore the extensive range of entertainment options available.
• Newsletters
• Circulars
• Flyers
• Digital banner ads
• Print advertising
Los Angeles, CA
In the collaboration with DIRECTV, Royer provided comprehensive design services, overseeing a diverse range of content that catered to various audiences, including both general and restricted viewership. The content was published in English, Spanish, and Portuguese, necessitating regional and accurate translations to resonate effectively with the targeted audiences in different regions. Royer’s meticulous attention to detail ensured that the translated materials aligned seamlessly with the cultural nuances and language preferences of each locality.
By creating visually appealing and informative brochures and advertising, Royer played a pivotal role in enticing viewers to delve deeper into the world of DIRECTV’s content. Each piece served as an enticing window, offering a glimpse of the exciting entertainment options available, enticing customers to subscribe and explore the vast array of channels and shows catered to their unique preferences.
In a competitive landscape where the choices for entertainment providers are extensive, presenting DIRECTV’s offerings in an engaging and polished manner was essential to stand out from the crowd. The marketing materials needed to showcase the richness of the content library, highlight exclusive programming, and illustrate the benefits of choosing DIRECTV as the go-to entertainment provider.
Handling artwork licensing was a critical aspect of the project, requiring clearance and approval to ensure compliance with legal regulations and copyrights. Moreover, channel designations had to be carefully adjusted across different regions, necessitating close monitoring to maintain accuracy and consistency in the branding.
Similar restrictions applied to full-page advertising, as the campaigns ran in multiple countries and regions with unique local providers and carriers. This entailed a meticulous approach to tailor the advertising materials to suit the preferences and requirements of each location while preserving the core messaging of DIRECTV.
The effective ads created by Royer not only showcased the richness of DIRECTV’s content library but also drove brand loyalty and attracted new customers to explore the diverse range of entertainment offerings.
Maintaining brand consistency across various geographies posed another significant challenge. DIRECTV needed to align with multiple regional brand guidelines, which provided crucial insights into the nuances of brand image and usage across diverse territories. Royer worked closely with the brand guidelines to ensure that each piece of content adhered to the specific regional requirements while staying true to the overall brand identity.
As the final component was delivered with a print companion piece, the team faced the added complexity of tight print deadlines. Organizing the family of approvals required for production proved challenging, given the coordination needed to meet these deadlines effectively. However, Royer’s commitment to seamless project management and open communication with all stakeholders ensured a successful and timely delivery.
In summary, Royer’s design services for DIRECTV encompassed a wide array of content, catering to various audiences and languages. From handling translations, tracking artwork licensing, and regional adaptations to navigating the complexities of multiple brand guidelines, Royer executed the project with precision and creativity. Their dedicated approach to meeting tight print deadlines while maintaining brand consistency made the partnership a resounding success, resulting in captivating newsletters, circulars, flyers, and advertising materials that effectively promoted DIRECTV’s exceptional content across diverse markets.